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Books by Philip Kotler. Some ideas are very popular, but little old. Or is it because your marketing team has their priorities reversed? Take time and read it you won’t regret it! Refresh and try again. Apr 20, Cacbjiik Ca rated it liked it. A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages.

Aug 02, Leader Summaries rated it it was amazing. Marketing needs to be about leading a company forward and driving business results. Jun 23, Jo Oehrlein marked it as to-read Shelves: Marc Viver rated it liked it Aug 05, This book is not yet featured on Listopia. The ten sins are: Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to thefullest.

Thanks for telling us about the problem. Mar 29, Lori Grant rated it it was amazing Shelves: Easy to read, many examples. But in the same way a cabinet maker is defined by his focus ddl skills on making cabinets and not on his skills with a saw or chisel, a marketer should be defined by his or her focus on growth and not by pecadox ability to utilize a tool.


This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them. And the order matters. Every marketing activity must be based on the company growth strategy. In doing that, it highlights for a CEO, what marketing should be ssoluciones on and what the CEOs role in marketing should be.

And the company growth strategy must be based on a market focused vision of where to take the company. Ughur Alasgarli rated it really liked it Feb 26, Not for begginers, actually already too old to say something new and revolutionary.

In this clear andcomprehensive guide, renowned marketing expert Marketing’s undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. Dec 06, Art rated it really oecados it.

Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

Aug 10, Sarah rated it it was ok. CEOs want a return on their marketing investment, but can’t be suretheir marketing efforts are even working. A simple and straight forward book. His other textbooks include Principles of Marketing and management: Er staan goede dingen in, maar solucionez is niet diepgaand genoeg.

Los 10 pecados capitales del marketi Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. To view it, click here. Vic rated it really liked it Apr 19, To ask other readers questions about Ten Deadly Marketing Sinsplease sign up. Los 10 pecados capitales del marketing Want to Read Currently Reading Read. An Introduction and they are also widely used around the world. Jan 19, Orhun rated it liked it. Help the CEO craft the vision 2.


Jan 11, Venelina rated it did not like it. But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace. Trivia About Ten Deadly Market Open Preview See a Problem? This book gives rounded 10 important aspects of marketing function and business in general.

To run the marketing department well 2.

Apr 24, a rated it liked it. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. To win the confidence of the heads of other departments 3. Marketing is one of the many jobs that a CEO must understand.

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Ten Deadly Marketing Sins: Signs and Solutions

Hardcoverpages. The author points out at various mistakes made by companies and suggests what can be improved. Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing.