Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.

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Back in Michigan, Ford was obsessed with rooting out “slack” fromnot just the workday but the work year — trying to find ways to combine agricultural and industrial seasonal labor that maximized the efficiency of both. The extension of paved highways, the widening of existing thoroughfares, and the sprawl of industrialized metropolises were visible threats to the rural communities so treasured by Ford as the repository of American virtue.

Flowing south to north and intersecting with the Amazon about sixhundred miles from the Atlantic, the Tapajos is a broad river, with sloping sandy banks that give way to a gradual rise, and at no point on the trip does one feel that the jungle is closing in. Ford employees in Detroit were paid well by comparison with the going rate, and their housing and health forrdlandia were the envy of American workers.

Fascinating subject that makes up for every Starbut what a boring The fordlandiw history of a people is not expressed in wars but in the way they lived and worked. It sported indoor lighting, streetlamps, cement sidewalks, showers, clean, screened private bunks, recreation rooms, and movies.

Fordlandia: the Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin – Telegraph

This impression is reinforced by the memories of residents, most too young to have experienced the company firsthand, who speak approvingly about the good wages Ford offered and the free health care provided by the town’s hospital.

Henry Fordlanvia was the Bill Gates of his day – a man who took a good idea, and himself, to the heights of public consciousness.

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It rather brings to mind a different kind of loss: This belief is that Mr. Animal Kingdom has done rather better and has made a boatload more money than Fordlandia ever did. Where Ford in the press was touting his village industries as nurturing healthy communities, in the Rouge Bennett, according to historian Douglas Brinkley, used fear and intimidation to keep its “workforce of 70, as a group of isolated individuals, and not let themcreate a community.

The last chapter, discussing how capitalism and industry have affected the Amazon right up to today well, todisgusted me to the point that it almost made me physically nauseous.

For a person who likes decay and ruin, New Mexico is an entropy-enthusiasts wet dream.

Dubbed the River Rouge of the North, the complex included fifty-two dry forslandiathree factories making parts for the Model T, and its own electricity plant powered by a Ford-built dam Ford had become obsessed with the potential of hydroelectric ity as a way of freeing industrial communities from the grip of “energy trusts,” On his camping trips with his friends Thomas Edison and John Fotdlandia, Ford would walk up and down every stream they came across, speculating how much horsepower could be harnessed from its currents, and by the end of the s he had built or acquired at least ten hydroelectric plants throughout the US.

It failed of course. Aug 18, Nick rated it really liked it. You want to find a town taken off the maps a century ago? Smoke and Ash A Tale of Deadly Obsession in the Amazon, Perhaps the Heart of Darkness beating in the Amazon is the always out-of-reach dream of riches that drives men to keep trying beyond reason. Jan 03, Eric rated it really liked it.

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin

He exalted the dignity of the worker and fashioned himself a scourge of the “capitalist” but was violently opposed to unionism And he was a radical pacifist who once conceded that one last great war might be needed to finally bring about world disannament. Being the Kahn Lectures fordlsndiaPrinceton, N.


Film 50 great quotes about acting. He had an intense dislike of his own son, Edsel, and subverted many things Edsel tried to put booo place. Grandin conscientiously labours to tie the fortunes of Fordlandia to Ford’s own political and philosophical plight. His workers would bash metal, but also nurture vegetables in small-town communities, not big cities. Yet he nonetheless presided over an extraordinary expansion fordlandiz the government and the armed forces in the realm of foreign policy.

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City

The idea was that if he paid for it he would use it and therefore wearclean clothes. The breaking down of the assembly process into smaller and smaller tasks, combined with rapid advances in transportation and communication, made it easier for manufacturers to breakout of the dependent relationship established by Ford between high wages and large markets.

For some it appeared a simple economic enterprise to produce a commodity, but not Henry Ford. fordlaneia

A committed Progressive — and, particularly irksome to Ford, a close ally of the late Theodore Roosevelt — Norris believed that a project ofthe scope Ford was proposing should be carried out under the auspices of the federal government and not private interests. So he ordered families to tear down their picket fences, which were used to corral cows, chickens, and pigs in their front yards.

It was rather “built around this one idea,” said Edsel: His corporate dictate stubbornly enforced compliance to his christian, Midwestern values and his own universal assembly-line model of industry. Stuart Hotchkiss, president of U.

The “Kingdomof Fordlandia,” however, was decidedly secular, and its magic technological. Dubbed the “soybean car,” it was ditched soon after it became clear that the strong mortuary smell from the formaldehyde used to process the plastic was not going to subside.